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Avoiding Ethical Problems in Online Legal Marketing



Details

Date: 03/13/2015

4 Ethics CLE Credits

 

This important program on using social media to market your practice without falling into any ethical quagmires.  The program will feature top speakers on social media ethics who will address avoiding ethical pitfalls within your website, blogs, LinkedIn, Facebook as well as best practices.

We will also focus on the application of advertising rules to LinkedIn, specifically: 
• NYS Rule 7.1: False or misleading statements
• Disclaimers on LinkedIn profiles (Rule 7.1 and 7.3)
• Solicitation (Rule 7.3)
• Specialization and “expertise” (Rule 7.1 and 7.3, NYSBA Opinion 972)
• LinkedIn Skills and Endorsements – reciprocal recommendations                       (Rule 7.2) and other issues
• Client recommendations on LinkedIn
• Confidentiality – what you can and cannot say about clients and cases on LinkedIn; confidentiality issues in communicating with clients/potential clients electronically (Rule 1.6)
• Unauthorized practice of law and inadvertent attorney-client relationships (Rules 1.18 and Rule 5.5)
• Who lawyers can and should connect to on social media

There will also be a discussion on the use of Facebook, including:
•“Friend” requests – which requests should and should not be accepted
• What ethical issues are there when “friending” 
• Ethical considerations in researching juror’s, parties’, and witness’s social media presence
• What can and can’t attorneys advise clients about incriminating social media postings

There will also be comment from the Grievance Committee concerning the Committee’s perspective as to how attorneys are getting into trouble with advertising rules using social media.

 

FACULTY:

Chair: Annamarie Bondi-Stoddard

Pegalis & Erickson LLC


Fred Cohen, Esq.
Founder, Amicus Creative Media, LLC


Stacey Sharpelletti, Esq.
Assistant Counsel to the Grievance Committee for the 10th Judicial District


Allison Shields, Esq.
President, Legal Ease Consulting


Aaron Zerykier, Esq.  
Farrell Fritz, PC
Secretary of the Social Media Committee, Commercial and Federal Litigation Section of the NYSBA

Electronic File Delivery

Documents available with Audio File - DOWNLOAD purchase:
Audio Part 1 - DOWNLOAD
Audio Part 2 - DOWNLOAD
Audio Part 3 - DOWNLOAD
INSTRUCTIONS FOR AUDIO FILES
WRITTEN MATERIAL